Home Staging
With Capital Home Staging
& Design we offer occupied and vacant staging services to help
you as a Realtor sell your properties faster, and save you and
your client money. Staging is the complete opposite of decorating.
Decorating is giving a home personality that is a reflection of
the home owner, staging is taking the owners personality away
so buyers can envision their own family and items taking form
in this home. We are creating lifestyles that BUYERS WANT. All
Realtors that work with Capital Home Staging & Design receive
a discount off of the staging consultation if you are providing
this service to your client as part of the service that you offer.
We also have designed our company to help you make the sale of
the owners home an easy process. We have established relationships
with many companies and services related to the real estate industry
and many of them offer our clients a discount off of their product.
We also help you advertise and market YOUR staged listings with
us through our social media outlets. Properties that we work on
get featured under our “Houses for Sale” section; we will blog,
twitter and facebook. We also help advertise YOU! If you become
a “Preferred*” agent then you will be featured on our web pages
“Affiliates” section where you can have your photo and contact
information listed which will place your name on the first page
of GOOGLE.
*(To become a preferred agent you must stage 80% of your properties
with CHS&D)
Here's a short video
on how to explain Home Staging to homeowners.
Occupied
Staging
We have a 3 step process for occupied homes.
The First Step:
The Consultation.
This is where we meet our client in their home and get to know
them, find out what they are hoping to gain from this experience
and if they have any questions about home staging. We will then
proceed to start the home evaluation. This process may take 1.5
- 2 hours, maybe even longer for significantly larger homes. We
will use our Home Evaluation Handbook to mark off items that apply
to the home, as well as make additional notes as needed. We discuss,
selling colours if appropriate, decluttering, depersonailzing
without impersonalizing. We also make recommendations on items
that may be needed throughout the home if needed, as well as throughout
the book we will mention if each room will benefit from a Resale
Redesign Package (this will be described in step 3). Once the
home evaluation is completed, we will sit back down with the home
owners and discuss our top 10 recommendations for the home and
develop a preliminary game plan.
The
Second Step: The Preparation Work.
During this time we will contact the owners (usually 1-2 days
after the consultation) to find out how they would like to proceed
with the implementation of the preparation work and develop the
actual game plan. Prep work is the basic cleaning, de-cluttering,
depersonalizing, organizing, repair, and maintenance issues that
were addressed in the Home Evaluation Book. The owners may choose
to do the prep work themselves and then give us a call back once
done to implement the showcasing. If the owners are pressed for
time, we may assist them with finding a handyman or a painter
to help take some of the items off of the list this is done only
if requested by the owner. We also offer packing assistance should
your time be strict, let us help you.
The
Third Step: The Showcasing.
The preparation work must be completed before this stage. This
is where we will go back and create the focal points, move furniture
around so it enhances on traffic flow, rehanging artwork at appropriate
heights, as well as doing a final run-through each room to ensure
they are 100% ready for your photos. You can only make a first
impression once so do not let this opportunity pass you buy. A
deposit of 50% is due at the beginning of the job, with the balance
due at the end of the staging process. A staging and rental contract
will be required at the day of staging.
Vacant Staging
We are
currently the ONLY home staging company in Ottawa that has options
for vacant staging. We found that in Ottawa all stagers were “pigeon
held” to using only a third party rental company, We felt we need
more options and price ranges so this is why we have brought in
a line of furniture that is currently exclusive to our company.
Option 1: We use 3rd party rentals for the main large types of
furniture and bring in our own accessories. Delivery is usually
with in 1-4 days. Fee is determined individually on each item
brought in, monthly rental option only.
Option
2: The other option that we currently hold exclusively is a NEW
line of portable, eco-friendly furniture that costs 60% less than
the first option. We can set up and deliver with in 1-2 days typically.
Fee is in packages with everything is incorporated so you know
how much it is exactly at all times. One week and monthly rental
options
To find out which option is best for your clients it is best to
meet during the initial vacant staging consultation and we will
discuss our options in further detail as well as pricing.
Colour Consultation
For your buyer clients
you can provide them with a professional colour consult for their
new home, this is very exciting for home owners to move into their
home and have a professional come in and discuss colour with them.
40% of paint purchased is the result of incorrect colour choice
(Dewy Sadaka) so save your clients some money and let them get
excited about moving in and choosing colour for their home.
As a Colour Consultant
we help homeowners choose and implement new colour schemes for
spaces in their home. This requires much more than just choosing
a paint colour, we need to consider many different ways that colour
is used in a space with items like existing paint, fabric, furniture
and accessories. Everyone generally knows that primary colours
are Red, Yellow, Blue. As a Colour Consultant we have learned
about Secondary Colours, Tertiary Colours, Hues, Tints, Shades,
Tones, Complementary Colours, adjacent colours, Monochromatic,
Double Complementary, Split Complementary, Triad, and Tetrad Colour
combinations. Having the knowledge of all these items relating
to colour will enable us to work a rooms colour to make it harmonious
with the rest of the house. Psychology is also a big part of choosing
a colour. Different colours have different feelings for different
people. It is our job to find out what those are and use them
appropriately.
Hiring a Colour Consultant
will take the pressure off of you to choose the right colour for
your beautiful home.
Open
House Run-through
This is perfect for
your DIY clients that feel they have staged their home properly.
You have only one chance to make a first impression so let’s make
sure 100% that it's good to go. Talk to your clients and let them
know that you are providing them with this run-through so it would
be great to learn and see what a professional has to say about
the home. We are professional stagers, we focus all of our time
day in and day out on staging properties so we know little tips
and tricks and ideas that the home owners haven't thought of before.
We love to get the home owners involved so they can learn about
home staging and why we are suggesting what we are suggesting
which makes for a fun project with us and the home owner. We find
that the home owners we work with love to hear our feedback on
how they did with staging themselves.
Inventory
Maintenance
If you are an agent
who has their own inventory then you are going to want to take
advantage of this service! Not only do we work with your items
on staging jobs over our own to save your clients money but we
will also take photos and log your inventory into your own personal
inventory catalogue program where we can let you know what items
of yours are on lone to a specific property. Don’t worry about
potentially losing or forgetting an item on your property we will
send you an itemized list of what you have at each property.
Having your own inventory
will save your clients money as well as allow us to showcase your
properties to its' fullest potential without spending an extra
dime. We always suggest artwork, pillows, candles, and accessories.
We can help you select items for your inventory so you do not
have to spend time shopping and sourcing out items. We will be
able to do that for you if you like so your clients can benefit
from the full staging experience.
Below is a screen shot of our Inventory Maintenance
program
Option
2: The other option that we currently hold exclusively is a NEW
line of portable, eco-friendly furniture that costs 60% less than
the first option. We can set up and deliver with in 1-2 days typically.
Fee is in packages with everything is incorporated so you know
how much it is exactly at all times. One week and monthly rental
options 
